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We’ve got all your bases covered: how to find your true foundation shade

Updated: May 24, 2020

Finding the perfect foundation is not easy – with so many choices to consider, how do you know you’re getting your money’s worth without burdening your skin? Since your makeup stays on your skin for the entire day, it’s best to choose one that contains natural ingredients like essential oils and botanical extracts, which work around the clock to keep your skin well-protected and nourished. Read on for more tips!

THREE’s Tip #1: Figure out your skin’s undertone and concerns.

Are you warm or cool-toned? This will help you choose the correct shade of foundation. Warm-toned skins fare better with foundations with a hint of yellow, and cool-toned skins should go for foundations with a bit of pink in them. This convenient guide will help you find out your skin’s undertone.

Image: Undertone Chart

THREE’s Tip #2: Bring along your existing foundation to compare.

If you have that one shade which already matches your skintone perfectly, bring it along when you go foundation shopping. That way, you can use it as a ‘control’ to compare with each new shade. This is especially useful if you’re in a store which carries up to 40 different colours.

THREE’s Tip #3: Test foundation on the inside of your wrist or along your jawline.

Many women make the mistake of testing foundation on the back of their hand – due to constant sun exposure, it’s actually darker than your face! For a truer colour match, do it on the inside of your write or along your jawline instead. If it ‘disappears’, then you’ve found your true shade!

THREE’s Tip #4: Let it sit for a few hours before deciding.

How does the foundation look on your skin? If you’ve got extra-sensitive or acne-prone skin, it’s best to keep the foundation on for a few hours and walk around before deciding. Give your skin time to get used to the new formula and texture.

Ready to start your search? Here’s a brief guide on our foundations:

THREE Pristine Complexion Foundation


  • 8 shades

  • 85% naturally-derived ingredients

  • SPF26/PA+++

  • Recommended for: normal to oily skin

This non-drying powder foundation lets you accentuate your features with a bonus highlighter shade in the top corner, so all you need is one single product!

THREE Angelic Synthesis Foundation Serum


  • 10 shades

  • 83% naturally-derived ingredients

  • SPF38/PA+++

  • Recommended for: dry or sensitive skin

Made with 75% beauty serum, this is the ultimate tinted treat for skin, to be used as the last step of your skincare routine. A convenient, time-saving addition to your day!

THREE Flawless Ethereal Fluid Foundation


  • 10 shades

  • 80% naturally-derived ingredients

  • SPF36/PA+++

  • Recommended for: normal to combination skin

This lightweight emulsion-type foundation melts into skin, allowing your natural texture to show through. The sheer-to-medium coverage is perfect for everyday use.

THREE Complete Harmony Foundation


  • 10 shades

  • 81% naturally-derived ingredients

  • SPF35/PA+++

  • Recommended for: dry and mature skin

Like a yogi, this cream foundation stretches effortlessly to create a firmer effect without sinking into lines. The moisture-rich texture creates an airy, radiant glow.

THREE Angelic Symbiosis Foundation


  • 4 shades

  • 80% naturally-derived ingredients

  • SPF10/PA+++

  • Recommended for: oily-combination skin

The jam-textured oil gel melts into skin, leaving behind a velvety powder finish that’s matte and clear, even without loose powder on top.

Still overwhelmed? Let THREE help you out!

All this month (1 – 31 August 2019), drop by your fave THREE store (Pavilion, The Gardens, BVII) for a COMPLIMENTARY skin-matching service.

Let our friendly Beauty Creators help you choose a foundation type, finish and colour that’s perfect for you – no prior appointment needed!


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Made in Japan, THREE uses only the finest natural ingredients and essential oils, lovingly blended to be kind to your skin. All our products DO NOT contain Parabens, Mineral Oils, Animal-derived Ingredients and Artificial Fragrances.

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